News / Free People Apparel

What is Athleisure Clothing & Is It For You? - Shop Double Icon

What is Athleisure Clothing & Is It For You?

It wasn't that long ago that women wore corsets, girdle, pantyhose, and more to keep everything in, for lack of a better term. Fast forward to the 21st century, and things have changed. Now, women are leading a more active lifestyle and they want to be comfortable doing so. Enter athleisure, a women's clothing style that is taking women's fashion by storm.

Double Icon offers affordable women's fashion online that emphasizes comfortable, trendy, and stylish. We offer a whole line of athleisure wear for our customers. Below, we'll explain what exactly is athleisure and then answer the question if it's for you or not. Shop our fashion for women online today!


You can think of athleisure as fashion meeting sportswear. Athlesiure wear has been steadily growing for the past 20 years, spearheaded by the company Lululemon that makes very trendy, stretchy pants. Athleisure wear can be worn at the gym or just around town, and even to work.

Why is Athleisure Wear So Popular?

  • It's super comfortable. Finally you have clothing that moves with you and not against you.
  • It's trendy. You can look good while rocking yoga pants.
  • It's casual. You can lay around the house and then run to the grocery store — all without having to change clothes.
  • It's colorful. Think Lululemon, and you'll know exactly what we mean.
  • It's versatile. Athleisure wear is so comfortable that you can sleep in it.

What Types of Clothes are Considered Athleisure?

  • Yoga pants
  • Tennis shoes
  • Sweatpants
  • Leggings
  • Gym shorts
  • Joggers
  • Yoga tops
  • And more!

Is Athleisure Wear for You?

Many people love Athleisure wear because they can move better in them, they are super comfortable, and they are easy. Let's face it: it's super easy on a Monday morning to roll out of bed, hop in the shower, and then throw on some yoga pants and a top and head out the door. Then, no matter what's on your plate for that day, from a meeting at the office and lunch with the boss to chasing your toddler around the soccer field while your oldest is at practice, you'll be prepared. And let's say your son spills his chocolate milk all over your pants, there's no need to fret — it comes out easily.

In essence, Athleisure wear is popular because it is a lifestyle clothing that holds up to all the unknowns that life can throw at you. The versatility that Athleisure wear offers allows it to be paired with any number of looks to dress it up. For instance, you can pair an Athleisure wear top with jeans or throw on a leather jacket for a classic up-do. Any number of combinations can instantly yield a trendy, chic look that women everywhere love.


Double Icon has mastered the comfort Athleisure wear is famous for with the style that women look for in women's fashion. Our trendy apparel includes the best in women's leggings and joggers, as well as hoodies and crop tops. We've thought of everything that an active woman needs in our Athleisure leggings, from hidden pockets in the waistband, which is perfect for credit cards, phones, and more, to stretchy yet sturdy nylon. With our leggings, you won't need to carry a purse, which frees your hands to carry your kids' things instead.

You can rest assured that Double Icon's Athleisure wear meets our criteria for trendy women's clothing. Our stylish tops for women are super soft, comfortable, and stretchy, as well as sophisticated. We've created top-notch trendy apparel that will meet even the toughest critic's criteria. Shop our vast selection of affordable online clothing today!

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Ways to Make an Outfit Extraordinary - Shop Double Icon

Ways to Make an Outfit Extraordinary

Most of us wear the same outfits over and over again. Why? Because we like how they fit and how they make us feel. When we look in the mirror, we feel good about wearing them, and we want to wake up each day and feel good about ourselves. Yet, there are days when we want to look more than "good," we want to look extraordinary.

Double Icon specializes in stylish and trendy outfits for women. Our mission is to give women a comfortable, sophisticated look that they will choose over and over again. We do this by offering affordable clothing online in a style you love. Below, we'll offer up tips on how you can make your outfit extraordinary. Shop our trendy women's clothing online today!


Invest in Heels

Many women love heels, but a fair number of women hate them. We're here to tell you that there is a heel out there that is comfortable, versatile, and trendy that will make your outfit extraordinary. First off, heels elevate you, which can make you instantly feel more self-confident. They also show off your legs and calves, which can highlight the trendy skirt you're wearing. Heels make you look more dressed up and can turn your old jeans into the best women's fashion accessory. Trust us when we say you will instantly get more comments wearing heels.

Invest in Leather

There is something undeniably classic in leather that is truly hard to define. From rustic cowboys who popularized the look from the Wild West days to leather belts and boots, leather just oozes sophistication. When you pair your jeans, skirts, and dresses with a leather belt, shoes, or a women's accessory item, such as a leather purse, you'll instantly make your ordinary outfit extraordinary. When you wear a leather skirt or a leather jacket, you'll instantly feel more important, and you'll look good as well. Shop Double Icon's stylish dresses today!

Invest in Makeup

While the all-natural look is definitely in, there's no doubt that wearing makeup will make you feel extraordinary (especially if you don't wear makeup all that much). One indispensable piece of makeup that will definitely make your ordinary outfit extraordinary is lipstick. Again, not many women wear lipstick any more, even if they do wear makeup. However, when you choose a bold matte or shimmery gloss, you'll grab attention. You can match your lipstick to your outfit as well to compliment your entire outfit.

Invest in Simplicity

Sometimes just choosing an eye-popping women's fashion accessory is all you need to move from ordinary to extraordinary. From a large gold cross necklace to long, loopy earrings, one item that stands out from the crowd will elevate your style instantly. Double Icon excels in women's accessories, from purses and hats to scarves and belts. Browse our vast selection today!

Invest in Sunglasses

Not only do sunglasses serve a very important purpose (by protecting your eyes from the sun's powerful UV rays), but they also make your ordinary outfit super cool. Just ask James Dean. Every time he donned a pair of sunglasses, he oozed sophistication and mystique. It made him even more attractive and enviable by all. When you invest in a great pair of sunglasses that compliment your face, you'll instantly make your outfit sensational.

Invest in the Best Women's Clothing Online

There's no doubt that Double Icon offers an amazing assortment of trendy outfits for women. When you invest in one of our stylish rompers, latest dress style, or a cute coat for women, you will be investing in something extraordinary. Our affordable clothing online offers you a chance to step out of your everyday wear and into our trendy apparel that will wrap you in comfort, versatility, and style. If you want to make the leap from ordinary to extraordinary in terms of fashion, then shop our affordable women's clothing today!



When you look at the word "extraordinary," you'll see a compound word made from two words: "extra" and "ordinary." None of us really want to be ordinary, and in fact, none of us are. We are each unique individuals, gifted with different talents and different personalities that make the world fun and exciting to live in. Most of us strive to be "extra" "ordinary," including in the way we dress.

Double Icon hopes you've found valuable women's fashion tips above that can make each and every day extraordinary. Remember, being extraordinary is not about inventing the light bulb, being elected President, or landing on the moon. Mother Teresa said, "Do ordinary things with extraordinary love." We here at Double Icon pour our love into our women's clothing online in order to help you show your extraordinary love to others. Shop our stylish clothes online today!

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2020 Summer Fashion Tips - Shop Double Icon

2020 Summer Fashion Tips

Spring has come and gone and you crushed it in those adorable tops and versatile sets that you found at Double Icon, but summer is right around the corner and early trends are already starting to emerge.

At Double Icon, we don’t just want to help you find trendy apparel you love for yourself, we also want to help keep you abreast of the latest, emerging, and most accessible fashion trends.

In today’s blog, we’re going to look forward to the summer and help you get ahead of the trend-curve with this insider look at what will be hot in the months ahead.

Serious Sleeves

You’re going to be super glad that you followed our advice and invested in a couple of stunning tops with creative sleeves this spring because the trend is going nowhere fast in 2020. You’re set to get extra miles out of what you’ve already purchased this season, and you can buy bold-sleeved blouses and tops with confidence moving into this next season.

Have a piece that you opted not to get during the spring season or still haven’t taken a look at our stunning sleeved and sleeveless tops for summer? Check them out today.

Redefine “Dress Boots”

There are two powerful and fascinating shoe trends that are going to be big this summer. The first is wearing shoes on the outside of your pants. From lace-up sandals over a jumper leg to high boots over a faux-leather pant, shoes are outerwear this summer.

However, the one we are crazy about is the chunky boot with a stunning dress. This statement ensemble combines femininity with stability, strength, and an unmistakable edge. Your old combat boots or a newer pair of chunky boots will pair gloriously with one of our many summer dresses.

Match It Up

Prints are an eternally dividing topic, with some people finding that they just can’t give in. However, for the rest of us who have learned to fall in love with creative, fun, and seasonal prints, summer is going to be fantastic.

Go big this summer with trendy apparel that offers matching prints on multiple pairs of clothing. While matching print tops and leggings are sure to be seen regularly, any kind of matching printed accent is going to score you fashion points.

Jump Right In

It’s summer fashion we’re talking about, so let’s make sure not to miss out on mentioning jumpers and rompers. That’s right, these awesome trendy garments are back.

The rage seems to be largely around fake-leather materials, but we’re tracking a trend that suggests that any classy, elegant varieties are going to be on-trend during the coming months.

Make sure to check out our collection of rompers and jumpers for the best in trendy fashion for women.

Find Trendy Apparel For Summer At Great Prices With Double Icon

Summer is the perfect time to get outside, be comfortable, and let the whole world know that you look as good as you feel. Discover the trendy fashion styles and pieces you’re looking for online at Double Icon today.

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Check Out Double Icon's New Arrivals! - Shop Double Icon

Check Out Double Icon's New Arrivals!

It's always fun to get a new outfit, no matter the season, time of year, or occasion. In fact, many women will use just about any excuse to go shopping. The beauty of online, trendy women's clothing stores is that they are open 24/7, so you can shop at 2 am to celebrate the fact your baby just went to sleep!

Double Icon is an online women's clothing store that offers trendy and stylish clothes for women, including stylish dresses, women's fashion accessories, and cute casual tops. Our mission is to be your go-to women's clothing supplier for stylish clothes and trendy apparel at affordable prices. Below, we'll highlight just a few of our new arrivals here at Double Icon. Shop with us today!



If you love summer dresses, then check out our new Midi and Maxi dresses. Made of the softest fabrics and light colors to keep you cool, you'll rock your workplace, as well as the night, with a deep v-neckline and a stylish dolman with short sleeves. Available in various sizes and colors, this Midi jumpsuit is machine washable and can be paired with a denim jacket for a cool night or stylish wedges for your errands around town. Shop our new Midi dresses today!

Do you dread Monday mornings because you get out of the shower and stare at your closet for an outfit to wear and you come up blank? If this is you on Mondays (or any day of the week), then Double Icon's new short sleeve top is for you. This stylish top for women is made from a soft fabric with a v-neck and faux buttons that ties in the front. This women's short sleeve button shirt goes with a nice pair of jeans, shorts or capris and is sure to be comfortable all summer long. It comes in a variety of soft colors to mix and match as you please. Shop this great affordable fashion today!

Looking for a stylish romper? Then look no further than our asymmetrical dress. Coming in wonderful, unique colors, you'll stand out from the crowd at work or at play. This latest dress style offers comfort and ease with spaghetti straps that are naturally adjustable. This trendy outfit for women stretches to fit your body and allows you to move easily. One of the best things about this affordable fashion is that you can dress it up with women's fashion accessories, such as purses and jewelry, and look amazing. This simple women's dress is destined to become one of your favorites. Shop this trendy dress online and more at Double Icon today!

Check out one of our trendy skirts that is making waves this summer. Our Teagan mini pencil skirt is sure to garner attention, coming in natural colors that are perfect for a hot summer day or a night out on the town. This woman's basic skirt will go with any top, and you'll love the wrapped design. An added belt adds a touch of class and gives it a nice, dressy look. You can dress this affordable online clothing either up or down, depending on the stylish top for women that you choose. Pair with a heeled shoe, and you'll look divine! Shop this fashion for women online today!

Our final affordable fashion highlight includes the most indispensable and quintessential women's fashion apparel: the tank top. Here at Double Icon, we have lots of women's tank tops to choose from including our Flair Tank Top. Coming in many colors and sizes, this light and airy trendy women's clothing will knock your socks off.  This sleeveless women's top has a tie knot off center and looks amazing with a pair of jean shorts, a women's skirt, or casual, trendy capri pants. Our affordable clothing online can't be beat with style, versatility, and flair. Buy this cute casual top, and shop all of our trendy apparel online today!



The mission of Double Icon is to provide the newest trendy apparel and affordable women's clothing online for you to enjoy. We understand how hard it is to find women's clothing that looks good and fits well. We make our stylish clothes comfortable and stretchy so you don't feel pinched while wearing them. 

We also offer the best women's fashion accessories, from hats and belts and earrings and purses. We want you to look good all of the time, even when you're running late to work, or when you don't feel your best. From our skirts and dresses to our women's pullovers and trendy skirts, all of our fashion for women is versatile and made to match any outfit. When you put on our affordable women's clothing online, you'll instantly feel better — and that's our definition of success. Shop our trendy women's clothing today!

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3 Common Fashion Myths Busted - Shop Double Icon

3 Common Fashion Myths Busted

Should you wear white after Labor Day? Is it true that black and navy should never be worn together? We’ve heard a lot of fashion myths over the years, and today’s post is dedicated to helping you cut through the noise and empower yourself to dress however you want.

If you’re looking for trendy women’s clothing that will help you look and feel your best, shop the Double Icon catalog and find stylish clothes you can enjoy for years to come!

No White After Labor Day

This is one of the most common myths you’ve probably heard floating around the fashion world. While this rule was more of a fashion law at one point in time, it’s now become an outdated suggestion that shouldn’t deter you from wearing your favorite clothes. In fact, ignoring it is probably one of the best ways to keep yourself cool and comfortable during the summer. After all, white is one of the most sensible choices you can make.

However, always be judicious about when you wear white garments. They may be perfect for a summer picnic or a day at the beach, but one small spill at a winery could spell disaster.

Black and Navy Don’t Mix

Says who?

Sure, black and blue can sometimes be similar in tone and difficult to tell apart. However, the right accessories and strategizing can make blue and black look incredibly chic and fashion-forward. If you’re going to wear a navy top with black pants, or vice versa, try pairing them with dark black accessories for a dark and mysterious look. Alternatively, white garments and accessories can make a bold, eye-catching statement that’s just as interesting.

All of that said, there is some truth to the saying that black and navy don’t mix well, and it mostly has to do with context. For instance, you wouldn’t want to throw on a pair of navy pants to complete a formal outfit just because the dress pants you usually wear need to be washed. If you’re going for a chic, fashionable look, go for it. If you’re dressing professionally and need to adhere to the norms of professional attire, stick to what you would normally wear.

Limit the Number of Bold Items You Wear

Within reason, yes. However, just as black and navy can be paired perfectly with a little forethought, so can multiple boldly colored items.

In one of our previous posts, we discussed how fashionable bright, saturated colors are in right now, and will continue to be through the summer. A bright scarlet top could pair perfectly with your favorite pair of white summer pants, or you could wear a stylish dress that’s a neutral color while pairing it with bright accessories.

Above all else, don’t be afraid to make a statement with your outfits!

If you’re ready to make a bold statement this summer, check out the Double Icon catalog to find affordable women’s clothing and accessories at unbeatable prices! Be sure to come back to our blog, as we’re planning to discuss this topic in future posts.

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How To Store Your Winter Clothing - Shop Double Icon

How To Store Your Winter Clothing

With spring in full swing and the first day of summer just around the corner, you’ve probably found yourself wondering what to do with all of your winter staples. Sure, you could leave your coats, sweaters, and heavy jackets in the closet until next season, but think about how much extra space you could have in your closet without them.

But once you’ve decided that you’ll store your winter clothes, other questions naturally arise. Is a box in the garage enough to keep all of your cozy staples safe? Does temperature matter or can you store anything virtually anywhere?

In today’s post, we’re going to provide you with everything you need to know in order to safely store all of your winter clothing. When you’ve made room in your closet, shop the Double Icon catalog and find affordable women’s clothing you can wear with confidence all summer long!

Storing Your Winter Clothing

Prepare Your Clothes

Once you’ve determined which clothes you’re going to set aside for the summer, you’ll need to clean and dry them to ensure that no odors or body oils are going with them into storage. In addition to damaging clothes and attracting moths and other insects, body oils can also create a strong, musty odor that’s incredibly difficult to clean. Most items can probably be washed as you normally would, but don’t forget that even dry-clean-only items need to be laundered before you can store them.


After you’ve washed and cleaned your clothes, you’ll want to make sure that you have some way to keep everything fresh and clean while it’s in storage. While deodorizing balls and essential oils can do the job, standard dryer sheets are just as effective and usually more cost-effective if you already have them on hand.

Sort By Material

As a general rule of thumb, fabrics with natural fibers like cotton should be gently folded and stored with room to spare. You don’t want to pack items too tightly, as some items can become permanently creased. Garments with synthetic fibers require a bit more care, but it’s worth it in the long run. You’ll want to place acid-free material between any folds you make, and many people find that acid-free tissue is a workable, cost-effective option.

If you’re storing sweatshirts, winter jackets, and coats, be sure to zip everything up all the way and use your acid-free material whenever necessary. High-end items will benefit from zip-up bags that add an extra layer of protection.

Use the Right Containers

You probably have a couple of cardboard boxes lying around, but you’ll want to invest in large plastic containers for clothing storage. While cardboard boxes are great for moving and storing items that aren’t overly sensitive to temperature and humidity, your clothing is another story. In fact, cardboard boxes often contain chemicals that can damage your clothing, and they’re also unreliable when it comes to protecting against insects and water. Trust us — investing in a couple of sturdy plastic containers is the best way to keep your items safe season after season.

Once you’ve packed everything away, be sure to store your containers in a cool, dry location that won’t fluctuate drastically like a garage. Basements and indoor storage areas are ideal, as is your closet if you have leftover space. Label each box according to its contents, just in case you need to pull something out early!

Invest In Summer Clothing

Now that you’ve made plenty of room in your closet, it’s time to invest in affordable women’s clothing that you can enjoy summer after summer. Check out the Double Icon catalog for stylish clothes from some of today’s hottest fashion designers!

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Get To Know The Brands At Double Icon - Shop Double Icon

Get To Know The Brands At Double Icon

Double Icon is committed to carrying beautiful, creative, and unique lines from designers we respect and trust. We are particular about our partners and love the work they do and the quality of their products.

In today’s blog, we will introduce you to the brands we carry and conveniently link you to check out the collections that we are currently featuring. Of course, if you ever have any questions at all about our online women’s apparel store, you can contact us here.

Cynthia Leu

Cynthia Leu is a veteran of the United States Marine Corps and believes in cooperation, determination, and compassion. She brings these elements into her work as an advocate for mental health and as time spent coaching women who share her passion of powerlifting.

Cynthia’s line is all about embracing vulnerability at the same time that you embrace power, while feeling free and comfortable in your own body and what you are wearing. See Cynthia Leu’s collection here.

Shanna Moakler

Double Icon is proud to carry the Smoak line from Shanna Moakler. Born in Rhode Island, Shanna’s journey through modeling and acting would take her across the entire nation from Boston to New York to Miami To L.A.

As a pop-culture icon in multiple genres, Shanna has always had her finger on the pulse of successful, yet versatile fashion trends. Her collection offers stunning styles for women of all ages, from all walks of life with an emphasis on comfort. Discover Smoak by Shanna Moakler here.

Nadia Lanfanconi

The I Miss George collection from Nadia Lanfranconi is the culmination of a lifetime spent raised in Italy, traveling and acting around the world, and always being a student of fashion along the way.

Nadia has curated an incredible set of pieces that hint at Mediterannean culture and elegance while fully embracing the bold character of various textures, lines, and colors. Find a garment you’ll love in the I Miss George collection from Nadia Lanfranconi here.

Free People Apparel

Free People is a specialty women’s brand from Urban Outfitters. It sings of bohemian style and creativity and is beloved by many within the festival community for its flagrant shattering of fashion norms while bringing high-fashion concepts and casual streetwear together seamlessly. Check out the pieces we carry from Free People here.

Double Icon

Double Icon isn’t just an online retailer, however. We also have our very own brand of affordable and stylish women’s apparel and accessories. Our current offerings include incredibly flowing and attractive spring and summer wear pieces for everything from office life to date night dresses.

Our love for fashion and our commitment to sharing that with as many people as possible has led us down the path of creating styles that are incredibly versatile and appealing. You can shop our entire lineup of stunning clothing.

Our collection of creative, stunning designs and garments makes shopping with us a great way to find the right piece of clothing for any time of year and every occasion.

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The Do's and Don'ts of Summer Fashion - Shop Double Icon

The Do's and Don'ts of Summer Fashion

Did you ever get behind a fashion movement that you later regretted? Have you ever looked at a photo and wondered why your friends let you leave the house? At some point, we all make fashion choices that are less than ideal, and today’s post is dedicated to helping you make great choices this summer.

Here at Double Icon, we know that it isn’t always easy to find affordable women’s clothing, especially if you’re looking for something that will last longer than a season. We’ve made it easier than ever to find fashionable staples that you can enjoy for years to come. Check out our catalog to find stylish rompers, cute casual tops, all of the latest dress styles, and so much more!

Do: Invest in Summer Dresses

If you’re anything like us, then you’ve probably found yourself waiting all year to take your favorite summer dresses out of storage. A great dress isn’t just an essential part of summertime fashion — it’s a part of the carefree, whimsical summer lifestyle we all deserve to live.

If it’s been a while since you’ve purchased a stylish dress, there’s no better time than right now to shop the Double Icon catalog. We have short, midi, and maxi dresses in 2020’s hottest colors at prices you won’t believe.

Don’t: Choose Fashion Over Comfort

At one point or another, we’ve all sacrificed our own personal comfort just to look great. Maybe you’ve grit your teeth and put on an uncomfortable pair of shoes for a big night out, or maybe you weren’t comfortable with how a certain material felt on your skin. We’ve all been there, but you don’t have to go there again.

While it’s important to look your best, you shouldn’t forget about the importance of feeling your best, either. Luckily, you never have to worry about sacrificing comfort just for the sake of fashion when you shop the Double Icon catalog.

Do: Keep up With Summer Color Trends

Although summer colors don’t usually change significantly from year to year, they do change enough that it’s important to stay current. It’s not that you need to throw out or avoid wearing everything in your wardrobe that isn’t in — it’s just more fun to shop pre-season deals and find new pieces that you can wear with confidence all summer long!

Check out one of our previous posts for a full rundown of 2020’s hottest color trends!

Don’t: Be Afraid to Accessorize

Is there anything that the right accessories can’t do?

Seriously — the right accessories can turn an ordinary outfit into something extraordinary and luxurious. A vibrant belt paired with a neutral jumper instantly creates a more complex and nuanced look; a small, subtle necklace can bring out the best in the rest of your outfit. Everyone has their own unique style, so don’t be afraid to experiment and find combinations you love as the weather gets warmer!

Do: Keep It Simple From Time to Time

While this point might sound like it’s in conflict with the previous tip, it’s important to remember that fashion is dynamic — it’s not meant to stay the same every day. Plus, isn’t the point of summer to be whimsical and carefree?

If you normally accessorize, layer, and spend a great deal of time creating the perfect outfit, throw your routine to the wind for a day and practice the art of simplicity! You might find that a simple white tee, your favorite pair of jeans, and a great sunhat make just as much of a statement as some of your more complex combinations.

Don’t: Forget Sunscreen

As a Los Angeles-based company, we’re no strangers to summertime heat. We love stepping out in stylish dresses and trendy apparel, but we never forget about the importance of sunscreen. Experts recommend putting on sunscreen whenever you’ll be outside, even if it’s just for a quick walk around the block or the sky is filled with clouds. Ultraviolet rays — the lightwaves that are harmful to skin cells — can damage your skin quickly and shouldn’t be shrugged off. In short, whether or not you choose to take our advice to accessorize this summer, sunscreen is the one accessory you should never leave home without!

Do: Wear Denim

If you’re wondering whether the denim jacket in your closet is still in, the answer is a resounding “yes!”

Denim isn’t just a passing trend — it’s here to stay.

That said, you shouldn’t go for an all-denim outfit, complete with a matching purse and denim-colored shoes. A cute denim jacket with your favorite pair of shorts or jeans can create a classic-meets-contemporary outfit that can be worn around town or for a fun night out.

Don’t: Pay Designer Prices

Stylish clothes shouldn’t break the bank, but one look at designer clothing prices can quickly leave you feeling discouraged about updating your wardrobe.

Don’t fall for the hype.

At Double Icon, we’re proud to offer affordable women’s clothing that’s comfortable, stylish, and made with high-quality materials. When you choose to shop with us, you’ll never have to worry about choosing between fashion and fun summertime activities.

Shop the Double Icon Catalog Today!

We hope that today’s post will help you choose the right items for your summer wardrobe. If you found this post useful, be sure to look through the rest of our blog entries for even more summer fashion tips and other information about trendy women’s clothing.

At Double Icon, we know that many of our customers are beginning to leave their homes now that various states are opening up, and we want to play a role in keeping you and your loved ones safe. We are currently offering masks, filters, and hand sanitizer for affordable prices. At the time of writing this post, you can use the code “SAFETY20” to take 20% off hand sanitizer and masks. Military members, first responders, medical professionals, and senior citizens (50+) are also eligible for discounts through our site.

Thank you for your continued support!

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Summer 2020 Fashion Trends - Shop Double Icon

Summer 2020 Fashion Trends

The outbreak of COVID-19 has made this year anything but normal. The vast majority of people are either working from home or doing their best to stay safe on the job, and fashion has probably been one of the last things on your mind.

We completely understand, and we’re in the exact same position.

We’ve been doing what we can to get by, and one of the things that has helped us pass the time is to learn more about the hottest fashion trends that are still developing despite the world being turned upside down.

While many of us are wearing pajamas and loungewear all day every day (with the exception of the occasional video call, of course), there will come a time when we have to put on pants and step out into society once again. We aren’t sure when that day will be, but that doesn’t mean that you can’t overhaul your wardrobe and invest in affordable women’s clothing that helps you look and feel your best.

Before we get into today’s post, however, we wanted to let you know that we’re providing military members (active duty, veterans, and their dependents), first responders, medical professionals, and senior citizens (50+) with exclusive discount codes to show our sincere gratitude for the work they’re doing right now.

We are also offering affordable masks, mask filters, hand sanitizer, and other protective equipment so that our customers can keep themselves safe. For a limited time only, use the code “SAFETY20” at checkout to get 20% off hand sanitizer and masks. If you would like to order in bulk for an organization, please visit this page and we will be happy to help.

With all of that said, read on to learn more about 2020’s hottest fashion trends, and be sure to check out the Double Icon catalog when you’ve finished reading!

Five Summer Fashion Trends to Start Wearing Now

Bright Colors

As we mentioned in one of our previous posts, bright, saturated colors are hot right now. We saw colors like bright scarlet, saffron, and bright white beaming on the runway back before spring began, and these eye-catching hues aren’t going anywhere.

But what if you aren’t looking for an outfit that makes a statement from a few hundred yards away? Try the lighter, pastel colors that are making their way into the 2020 fashion scene. Faded denim, light yellow, coral pink, and pastel green are four of the most common — and soothing — colors you’ll see this summer.

Printed Patterns

We can sum up this trend in four words: one with nature. Earthy patterns and faux animal prints are hotter than they’ve been in years, and they add an element of adventure to any outfit! Try layering them with the color palette mentioned above for a bold look, or draw attention to them by pairing them with darker colors that allow the pattern to take center stage.

Breezy Shorts

We know what you’re thinking — shorts are always in during summer. You’re not wrong, but not every pair of shorts is trending quite like the breezy shorts that we’ve seen in the last few months. In previous seasons, shorts have been on the tighter side, often sacrificing comfort for style. Summer 2020 is changing things around, with comfort and style coming together in a way we haven’t seen in years.


Yes, this is not a typo — white is in this summer! White provides you with the perfect blank slate you can pair with the bold colors we discussed above, or you can layer a few different neutral shades white for a more ethereal, carefree look. Either way, just be sure that you’re careful as you sip sangria and other summertime drinks.

Tiered Dresses

Summer is always a great time to put on your favorite dresses, but tiered dresses have taken center stage in recent months and will continue to grow in popularity throughout the summer. They feature elegant designs that are sure to catch attention, and they’re perfect for anything from a night on the town to a stroll through the park.

Give Your Wardrobe a Summer Update

We hope that today’s post will help you update your wardrobe with the summer’s hottest items before they fly off the shelves. If you found today’s post helpful, be sure to check out the rest of our entries for even more posts about the fashion trends, company news, and so much more.

With everything that’s happened in the last few months, you deserve to look and feel your best this summer. Head over to the Double Icon catalog if you’re ready to order affordable women’s clothing that will keep you cool, comfortable, and stylish all summer long!

And, as we mentioned above, we want you to stay safe not just this summer, but throughout the entire year. Look through our selection of masks and hand sanitizer if you need affordable, protective equipment but don’t want to leave your home.

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Is Your Wardrobe Ready for Spring? - Shop Double Icon

Is Your Wardrobe Ready for Spring?

Can you believe that spring has sprung?

It feels like just yesterday that we were ringing in the new year and stocking our catalog with 2020’s up-and-coming styles!

Spring is one of our favorite seasons here at Double Icon. Don’t get us wrong — we love cozy sweaters and warmm stylish tops, but we also love when it’s finally warm enough to wear rompers, dresses, and crop tops.

Today’s post features a few spring essentials you need to have in your wardrobe before the first day of spring. There’s no better time than right now to invest in stylish clothes that help you look and feel your best. Check out the Double Icon catalog when you’ve finished reading today’s post!

2020 Spring Trends

2020 spring fashion is bright, bold, and beautiful.

Red-orange is one of the most prominent colors you can expect to see this spring. There’s nothing subtle or low-key about this fiery shade — it’s about as loud and confident as you can get. Check out our Spring Fling Button Down Top from Cynthia Leu as an example! If your area is still on the chilly side until April or late May, then you simply have to have this Feeling Like a Ten Windbreaker in your collection.

Neon yellow is another color that will undoubtedly catch your eye this spring. It’s youthful, energetic, and we just can’t get enough of it. We mentioned our Feeling Like a Ten Windbreaker above — we have it in neon yellow, too.

If you’ve been longing for color since winter began, then you’re going to love the fact that bright green is absolutely in this spring. So are high-waisted pants, and Cynthia Leu has brought them together in a beautiful pair that will catch everyone’s attention.

Denim blue is one more color you can expect to see in full bloom this spring. Whether you’re getting ready for a big night out or you’re heading out for a day in the sun, the Double Icon In Full Bloom Maxi Dress brings comfort and style together in a way you rarely see. Pair this maxi dress with a cute pair of shoes and your favorite sun hat and hit the town!

Timeless Classics

There’s a lot that changes in the world of fashion, but there’s also a lot that stays the same.

When it comes to springtime clothing, you simply can’t go wrong with any of the following colors that are always in style:

  • Olive
  • Pumpkin
  • Lavender
  • Lime green

What do all of these colors have in common? They’re neutral enough that you can pair them with virtually anything, but they’re also colorful enough that they add to the already-beautiful spring blooms. Pair these colors with any of the ones listed above for a classic-meets-contemporary springtime look!

Get Your Wardrobe Ready for Spring!

Are you ready to look your best this spring? Don’t wait until the season’s started to invest in the trendy women’s clothing you deserve — head over to the Double Icon catalog and find everything you need to make this spring your best one yet!

Need inspiration? Check out our top brands!

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Stylish Spring Trends For 2020 - Shop Double Icon

Stylish Spring Trends For 2020

Spring is here and so are fantastic new styles and designers to help you look your best and burst into the new season with the latest trends in women’s apparel. At Double Icon, we curate our collection around designers with stunning lines, great pricing, and on-trend-minded pieces, so you can easily find spring styles for 2020 that you’ll love.

In today’s blog, we will cover three of the styles that are already established as ways to shine this spring. All you have to do is visit our online collection to discover the pieces and sets that speak to you. Your natural glow and the warm sun of the longer days will do the rest. Shop with us today.

Stylish Sleeves

This spring, stunning, showstopping sleeves are all the rage, but creatively styled and well-worn sleeve accents, in general, are landing big across the entire breadth of women’s apparel.

From billowing, blousy sleeves to built-up, bunched up crunches of sleeves, you’ll have a hard time going wrong this spring when you choose to make a top with sleeve focal point a part of your ensemble.

Double Icon carries all kinds of soft, comfortable, and creative tops, blouses, and shirts with sleeves that are sure to help you stand out in all the rights ways this spring.

Knitwear Styles

A surprising, but welcome genre of trendy apparel for this spring is knitwear. Knitwear pieces can range from chunky sweaters and cardigans through the cooler days and colder evenings of the early season, keeping you warm, cozy, and utterly adorable with that cup of cocoa tucked in your hands.

Knitwear dresses and skirts are perfect ways to continue staying on-trend as the weather starts to warm up and you want more exposed shoulders and legs to stay cool without having to downgrade your comfort level just yet.

At Double Icon, we have over a hundred different knitwear items to choose from ranging from early spring sweaters to unbelievably easy-to-wear skirts for warmer weather.

Athleisure-Chic Wear

When it comes to trendy women’s apparel, we don’t think that this one is going anywhere. No, no — we’ve already learned that athleisure wear checks all the boxes. It’s flexible, it’s comfortable, and it looks great.

Whether you are working on your beach body for summer, running errands, or working around the house, or doing almost anything else, athleisure wear provides you with almost total flexibility in so many different ways.

At Double Icon, we’re big fans of athleisure apparel and we carry some awesome items we think that you’re going to love this spring.

Find All Of These Trendy Apparel Styles For Spring This Year At Double Icon

Our eCommerce fashion company was started because we love looking and feeling great, and we want to help share those things with others. At Double Icon, we strive to work with, and inventory, stunning clothing lines from designers like Cynthia Leu, Shanna Moakler, Nadia Lanfranconi, Free People, and our course, our own Double Icon clothing and accessory line.

Visit our online store today and discover pieces from these awesome designers that will help you ring in spring with trendy apparel and the best women’s fashion around.

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